That Darned Toothpaste Tube…What Does This Have To Do With Real Estate?


I don’t know about you, but I really love all natural products. I especially like natural toothpaste, and one of my favorites is Tom’s of Maine. The taste of natural mint and other flavors (fennel is my favorite) is so refreshing and a big improvement over the sugary sweetness of other well known brands.

But I always struggle with the metal tube, and end up throwing the tube away with perfectly good toothpaste hidden in the nooks and crannies of this container. I have tried to cut it open with a scissors, and then mercilessly scrape the paste from the “open wound”. It’s barbaric, I do admit…but why throw away good toothpaste when it costs close to $5.00+  per tube.

I called Customer Service at Tom’s of Maine to find out if they package any of their toothpaste in plastic tubes that, in my opinion, are much easier to “squeeze from the bottom”.  I explained my problem in an e-mail and less than 24 hours later I got a response from a Customer Service Rep. She explained that they used this environmentally friendly metal tubing, since it is recyclable, and asked me if I had a “roll-up key” to place at the bottom. I have tried these before, but they didn’t work well on metal. She then told me she would mail a special “roll-up key” to my home and boy was  I impressed. So you can imagine my delight when I got the key PLUS an entire tube of Tom’s Peppermint Toothpaste along with it for FREE!

The point of this story is that I was so delighted with their response to this tiny problem I was having, that they have a customer for life….ME. Their concern and “going the extra mile” for their client  by listening to the problem earned them a customer for life…and all it cost them was a “roll-up key” and a tube of toothpaste!

Do you as a Realtor go the “extra mile” for your client? Do you deliver knock-your-socks-off service? Tell me some situations where you exceeded the immediate scope of your job  and gained a client for life. 


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